What it is
Meta AI is Meta's assistant. You reach it in its own app and on the web, and inside WhatsApp, Instagram and Facebook. It answers questions and holds conversations, and it creates and edits images and generates video with Meta's Muse models.
It suits people who already use Meta's apps and want an assistant where they chat. Meta says Meta AI stays free for everyday use; since September 2026 its Meta One subscriptions (Core and Premium) add more image creation, editing and video generation. Meta says Meta One is rolling out gradually, so plans may not be offered in every country yet.
Best for
- Asking questions without leaving WhatsApp or Instagram
- Making and editing images in Meta apps
- People who already spend their day in Meta apps