What it is
Luma, the company behind Dream Machine, now presents its app as Luma: a creative agent that researches, generates and refines video, images, audio and text from a brief. It runs Luma's own Ray3.2 video model, with controls for continuity, performance and motion transfer, product swaps and relighting, and Uni-1 for brand-aware images, plus partner models such as Seedance, Kling, Veo and MiniMax. Connectors link it to Figma, Frame.io and Google Ads, and the models are also offered by API.
It suits creative and marketing teams more than casual users. You can try it free, but the pricing page lists no ongoing free plan: individual plans start with Plus at $30 a month for 10,000 credits, and Team and Enterprise plans are sold through sales.
Best for
- Directing video shot by shot with fine control over each frame
- Marketing teams producing many brand-consistent variants
- Transferring motion, swapping products or relighting existing footage